In The News

Cameron and others (2008) describe the news release as the most commonly used public relations tactic.  The news media rely heavily on public relations sources for the information they publish, but the information must be timely, accurate and well-written.  Furthermore, public relations practitioners are more often to use the inverted pyramid method when writing, including the most critical information in the first paragraph.

Sample News Release

Contact:

Ellen DeFoor, MendMeShop

1520 Berkeley Court

Gainesville, GA  30501

770-534-1116

770-534-6510 fax

ellen.defoor@ccs-roi.com

FOR IMMEDIATE RELEASE

KNEE-MENDER GUARANTEES INJURED PLAYERS BACK IN THE GAME IN HALF THE TIME

Gainesville, GA: October 11, 2010.               - Too many players on your injured-reserve list?  Every year, and regardless of the sport, one out of three players suffers a torn or ruptured ACL (anterior cruciate ligament), ending their season, and requiring a full year of recovery.  Not anymore.  MendMeTherapuetics has made the Knee-Mender Wrap – used by orthopedic specialists to heal professional athletes – available for home use.

           

Orthopedic specialists routinely prescribe ultrasonic massage therapy for various types of soft tissue damage and to aid in the recovery following knee surgery.  Unfortunately, treatment in the doctor’s office is costly and often inconvenient therefore prescribed only 2-3 times per week.  To maximize the use of ultrasonic therapy and aid the recovery following knee surgery, treatment is needed 3 times per day, on a daily basis.

Knee-Mender Wrap is the first of its kind, made of medical-grade neoprene it conforms to the shape of your knee for a contoured fit that stays in place and flexibility that ensures comfort.  Knee-Mender Wrap works by providing quality ultrasound therapy to increase the rate of recovery and prevent scar tissue build-up, a professional cold compression knee wrap to reduce inflammation, and deep-tissue therapeutic inferno wrap to increase the blood flow to the injured area.  Use of Knee-Mender Wrap is proven safe and when used according to the treatment plan prescribed for the related injury, is proven to reduce recovery time by 50%.

Knee-Mender Wrap is available for both men and women in S, M. L, or XL sizes.  Retail priced at $597.00, Knee-Mender Wrap can be purchased in 3 easy payments of $199.  Customer satisfaction guaranteed.  If you are not completely satisfied with Knee-Mender Wrap, it can be returned for a full refund.

MendMeShop is the leader in research and manufacturing of products specializing in the treatment of orthopedic injuries.  Founded by Dr. Marcus Jennings, orthopedic surgeon specializing in Sports Medicine, MendMeShop is drastically improving the treatment available to patients for in-home use.  Our products are recommended by physicians and chiropractors for patients requiring treatment of tendon, ligament and nerve injuries.

References:

Cameron, G., et al (2008). Public relations today managing competition and conflict. Boston, MA: Pearson Education, Inc.